OUR STORY

KUOE is a watch brand that was established in the historic Japanese city of Kyoto in 2020. The brand was created with the vision of appealing a classic design from Kyoto to the world. We want people from around the world to enjoy high-quality classic watches made in Japan.

クラシックとは普遍的なものである

The origin of the KUOE brand and concept dates back to 2010.

Uchimura, the designer and founder, was a university student studying language in London, England when he just so happened to enter a shop that was handling antique watches.

There was a line-up of hand-wound watches from the 1940’s - 70’s. He was instantly drawn to them and their ability to keep time even after the rich accumulation of history in the decades that had passed. Although the watches were antiques, they somehow felt warm and refreshing, and were naturally appealing to wear on the wrist.

There, in that shop, Uchimura found the strong appeal of classic design, and realized that something that is truly classic is loved and revered universally around the world and across generations. Deeply influenced by this experience, he was inspired to create a classic watch brand of his own.

ついに動き出した彼の夢

大学を出た後、彼は日本の伝統が息づく地、京都で腕時計の仕事に携わります。そこで腕時計に関する知識を蓄え、数年後には社内ブランドを発足。イギリスで感じたクラシックデザインの魅力を腕時計に落とし込む技術を身に着けます。

そして2020年、ついに彼は独立を果たし、クラシックウォッチブランド"KUOE"を設立。
4月には第一弾モデルとなるOLD SMITH 90-001の販売を開始しました

"クラシックデザインの魅力を京都から世界へ"

私たちが目指すのは一人でも多くの人にKUOEの商品を手に取ってもらい、クラシックデザインの素晴らしさを感じてもらうことです。

日本製の高品質な腕時計を低価格で提供するために

KUOE has adopted a business model known as the SPA method. This method includes designing, production, and sales being handled by a single retail company to reduce middle margin and therefore dramatically cutting costs so that customers can get high quality, made-in-Japan watches at reasonable prices.